Shinogi brings 20 years of industry experience to the agency's McDonald's, P&G, Phillip Morris, Coca-Cola, Kellogg's, General Motors and Prudential accounts.
Shinogi said: "I've been learning about our clients and the businesses we have in Indonesia and how we can further develop our strategies to grow our accounts and expand. It's a very open market and I'm looking forward to the many opportunities that are available here."
Steven Bonnell, Leo Burnett Kreasindo's MD, said: "Shinogi has the total package to be a strategic leader for the agency. His success in handling world-leading accounts makes him the ideal candidate to help drive our business forward."
Shinogi, first joined Leo Burnett Kyodo in 1987 as a media trainee. He spent 15 years in the network and rose to group account director of its Taipei office in 2002.
After rejoining Beacon in March 2002, he left for a stint at Kraft Japan in November as its marketing director until 2005, where he joined Saatchi Japan to oversee its Starbucks ready-to-drink range.
