The Korean carmaker would not reveal the name of the product, however the launch is part of Hyundai's plans to build on the success of its best-selling Santa Fe and Getz models which have helped the company’s market positioning rise from 11th in 2004 in the Philippines in recent years.
Hyundai competes with Japanese rivals Toyota and Honda, which continue to lead the Philippine car market.
Mila Marquez, GM of Black Pencil Philippines, said she hopes the assignment, which includes mostly above-the-line advertising, will lead to more projects for the South Korean manufacturer.
Leo Burnett conflict shop wins Hyundai in the Philippines
MANILA - Hyundai Motor Company has handed Black Pencil, Leo Burnett's sister agency, an assignment to launch a new model in the Philippines in August.
