Leo Burnett beats pair for Amway's China accounts

<p>GUANGZHOU: Leo Burnett has outgunned two competitors, including </p><p>incumbent Bates, for retailer and direct marketing organisation Amway's </p><p>corporate and Nutrilite assignments in China. </p><p><BR><BR> </p><p>Sources said Bates, the incumbent on the Nutrilite business for vitamins </p><p>and supplements, and Saatchi & Saatchi had pitched for the </p><p>assignment. </p><p><BR><BR> </p><p>But Bates still has Amway's Artistry cosmetics brand. </p><p><BR><BR> </p><p>Amway has been operating as a retailer, with more than 50 outlets </p><p>nation-wide, and it also has a direct sales force in China. The company </p><p>changed its direct-only business model after China banned direct </p><p>marketing groups in the mid-90s. Amway was among the first to regain its </p><p>licence. </p><p><BR><BR> </p><p>Burnett's Guangzhou and Beijing managing director Benjamin Tsang said </p><p>Amway wanted to sharpen its corporate brand image as a caring </p><p>organisation. </p><p><BR><BR> </p>

by | 12/14/2001