Created by Ogilvy & Mather, the four spots focus on the specific features that are unique to Lenovo’s ThinkPad and IdeaPad ranges of PCs. Throughout the duration of the Olympic Games, the Lenovo commercials will run for a total of 175 times on NBC and its cable networks, and will be replayed online via NBC's Olympic portal.
“The Olympic Games are an ideal way to show the strengths of Lenovo technology, service and innovation,” said Deepak Advani, senior vice president and chief marketing officer, Lenovo. “As an already established player in China, we are looking to the world stage of the Olympic Games as an opportunity to build brand recognition throughout much of the rest of the world - including the US, where we have recently introduced our exciting new IdeaPad consumer PCs.”
While Lenovo, thanks to its acquisition of IBM’s ThinkPad range, is already a strong player in the business consumer category in the US, it is hoping to grow its consumer presence through the launch of the IdeaPad range.
