“Less is More” banks on the concept of the basis of love - simplicity - and targets young singles and couples in China. Additionally, the website will have downloadable goodies and personalise the computer functions according to horoscopes.
An online teaser video for a soft launch of the campaign has been released without showing a direct link to the product. An official TVC will be out in mid-April.
Credits:
Project IdeaCentre "AIO" (All-in-One) A600 Launch
Client Lenovo
Creative agency &c.Inc.
Creative director Victor Hwang
Executive director Joanna Hsiang
Copywriter Joanna Hsiang
Media agency &c.Inc.
Exposure online
