Leibovitz portraits feature in international print campaign

Martin Oxley, fleet vehicle manager for the Peninsula Hong Kong, with the hotel's vintage 1934 Phantom II Rolls-Royce, one of a series of Annie Leibovitz portraits that will feature in a new international print campaign for the Peninsula, due to break in Asia in the next few months. Leibovitz was given free rein in Peninsula hotels in New York and Hong Kong, which she visited in May. Peninsula COO Peter Borer said the campaign was a dramatic departure for hotel advertising. "There are no models or staged images and the only celebrity is the one behind the camera."