Its director of sales and marketing Thila Munusamy told Campaign that the brief for both pitches was sent out about a month ago, and the process is at the shortlisting stage.
“The advertising campaign will be launched nearer to the opening date. Our main media usage is TVC, but we will go for outdoor advertising first,” she said. She added that all pitches will be concluded within a month.
It had earlier called a creative pitch, which is now at its final stage. Legoland Malaysia is also finalising its pitch for search agencies to collect quarterly data in Malaysia and Singapore.
Legoland named Munusamy as the director of sales and marketing recently to oversee the theme park’s overall marketing, PR, social media, sales and regional promotion activities.
Earlier this year, it appointed Pelham Bell Pottinger Asia (PBPA) as the PR agency, responsible for the PR push in Malaysia and Singapore for the theme park, which is targeting families with young children aged from 2-12-years and positioning itself as the leading interactive educational and entertaining theme park in Asia.
