Lego pitches media in Korea ahead of regional review
SEOUL - Construction toy manufacturer Lego Group has called a pitch on its US$500,000 media account in Korea, in what is believed to be the start of a regional review process across Asia-Pacific worth an estimated $20 million.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features