Lee Hwa taps Euro for creative
Lee Hwa Jewellery has appointed Euro RSCG Singapore for its above-the-line creative account, following a four-way review as reported (Media, 10 October). <BR><BR> The agency was picked from a list that included JWT, Publicis and Alchemy. The previous incumbent, Y&R, had declined to participate. While an exact value was not credited to the brief, Lee Hwa's media and creative spend last year was estimated at US$4 million. <BR><BR> "We have absolute confidence that they will help Lee Hwa achieve her next phase of growth within the Singapore market," said Kean Ng, senior marketing manager of Aspial-Lee Hwa Jewellery Singapore. <BR><BR> ZenithOptimedia will retain media duties.
