Lee denies Sunday phase-out

Hong Kong mobile player Sunday has rejected industry speculation that the second generation brand's plunging spend is a sign it may be phased out as consumers increasingly turn to 3G handsets. <BR><BR> Media understands the shifting of the account from TBWA\Hong Kong to WPP shop Contract (Media, 28 July) - which also handles Sunday's 3G sister brand PCCW Mobile - was sparked by a TBWA decision to relinquish the brand in the face of declining activity. Industry sources claim that declining spend on the brand, coupled with stagnating consumer and market-share growth, point to an uncertain future for the brand, a claim rejected by Melanie Lee (pictured), Sunday's senior vice-president of mobile marketing. <BR><BR> "I definitely disagree," she said. "I think there is a lot of future for Sunday as a brand and as a 2.5G operator, because it has a lot of virtues."