Lee & DDB Seoul off to a roaring start with US$23m

Lee & DDB Seoul, launched in mid-January this year, has won nine of 10 recent pitches, racking up US$23 million in new business. One of the biggest wins was Beoom.com - an educational portal site - worth US$5 million. DDB picked up the account after beating Cheil and Diamond Bates in a competitive pitch. Another US$5 million account it won was Orion Frito Lay for the Poca Chip, Sun Chip and Cheetos brands, and the agency also beat out TBWA to win Gojin Motors, the local importer and distributor of Volkswagen and Audi. The agency brief from Gojin is to launch the VW New Beetle and the relaunch of the Audi A6. Other wins included Petitzel Jelly, Artimus (creators of children's educational tools), Happy2Buy.com, Metaland, Locus (a communications technology company) and Turbo Tech. - CIA Medianetwork Singapore has been appointed to develop an integrated media communications strategy for Evian, currently the market leader in the mineral water category in the Lion City. CIA won the account in a competitive pitch against incumbent Chuo Senko. - Trikaya Grey has won accounts worth US$9.3 million, including Novartis, Domino's Pizza, LG Software, as well as nationally-known milk supplement brands Maltova, and Viva. - Ambience D'Arcy has picked up US$6.9 million worth of business since the new year. D'Arcy will shoulder brand building responsibilities for Godrej-General Electric, and look after corporate work for GE's Indian partner Godrej, a multi-product company. - Saatchi & Saatchi India has entered the new millennium in better shape. Bailed out of financial difficulty by its parent company almost two years ago, it has picked up accounts worth US$5.8 million over the last year. The accounts include Accent (Hyundai), Sony Entertainment TV, Dupont Lycra, and P&G brands Ariel and Old Spice.

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