But is it really? By and large, agencies have pointedly said that they're in the market for experienced talent - that is staff who can step in and run with the ball, produce work for razor-thin margins and keep clients happy. But what about newcomers, the talent the industry desperately needs to renew itself - the David Drogas and the Pandey brothers of tomorrow?
If no one's ready to recruit them and invest in their career development, it's going to be slim pickings indeed tomorrow.
