But is it enough to simply introduce a new category in recognition that
as much as 60 per cent of its entries arrive from international
markets?
It's a good first step that a separate board of judges has been put together, but there are far too few from Asia to fully applaud D&AD's inaugural attempt. Only when there is a wider representation from the region to recognise the nuance and shades that make non-English work quite different would D&AD have made a real difference.
