LEADER: The UN needs you for Iraqi fund drive

The war in Iraq is taking its toll on Asian business at a time when companies can ill afford further setbacks. But it also presents an occasion for the marketing communications industry to look beyond its commercial self-interests.

by | 04/04/2003

The UN is now attempting to raise US$2 billion to bring immediate humanitarian relief to war-shocked Iraqis. Going by recent UN funding drives - Afghanistan comes to mind - donor fatigue is a serious issue. But it's a cause that our industry - media and agencies - must rally to and help alleviate.

We must donate talent and advertising space for persuasive communications programmes to combat donor fatigue.