It is not the first time that the agency has demonstrated a refreshing lack of respect for convention. Last year, it opted to mimic its many tech-based clients by establishing a PR servicing outsourcing hub in Mumbai. In terms of scale, the agency still struggles to compete against the big networks in Asia, but its technology expertise gives it a competitive edge in an increasingly digital world. As a projected slowdown begins to take hold, perhaps big will no longer look quite so beautiful for Asia’s PR agencies.
Leader... Text 100 has the moxie to think big
Text 100's decision to elevate two of its senior regional executives into newly-created global positions based in Asia should be applauded.
