Leader: MNCs should plan ahead in Korea JVs
When Cordiant Communications Group bought out Diamond Ad in 1999, it appeared fairly obvious to all that the lure of the Korean agency lay in its status as Hyundai Group's inhouse agency and the business it would bring from the conglomerate. Hyundai is Korea's third largest chaebol, and these billings alone made Diamond a very attractive acquisition.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features