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Dec 3, 2004
Leader: MNCs should plan ahead in Korea JVs
When Cordiant Communications Group bought out Diamond Ad in 1999, it appeared fairly obvious to all that the lure of the Korean agency lay in its status as Hyundai Group's inhouse agency and the business it would bring from the conglomerate. Hyundai is Korea's third largest chaebol, and these billings alone made Diamond a very attractive acquisition.
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