LEADER: media-i makes way for Connections
The scope of managing customer relationships has grown by leaps and bounds. Today, it's about providing optimum customer value and building a business where a corporate culture is structured towards building long-term customer relationships, even if this is still more lip service than fact in Asia. But as agencies and clients here come to grips with CRM, media has revamped its media-i pages as Connections, offering expanded coverage of relationship management and one-to-one marketing. The section will look at direct marketing issues and the initiatives used to develop CRM, while keeping a focus on the internet and its impact on CRM's advancement.
