LEADER: Little confidence can go a long way

<p>News that the global magazine advertising expenditure is tipped to </p><p>rise a mere 0.7 per cent this year, according to the World Magazine </p><p>Trends report, should come as little surprise. </p><p><BR><BR> </p><p>Publishers have long considered the high growth rate brought about by </p><p>the dotcom boom of 2000 as nothing less than extraordinary. But while </p><p>adpsend figures remain bleak this year, publishers should take heed in </p><p>the fact that confidence is slowly returning to the sector. </p><p><BR><BR> </p><p>Indeed, many are spot-on in arguing that increases in bookings would </p><p>have been posted this year had figures not have been influenced by last </p><p>year's dotcom mania. </p><p><BR><BR> </p>