News that the global magazine advertising expenditure is tipped to
rise a mere 0.7 per cent this year, according to the World Magazine
Trends report, should come as little surprise.
Publishers have long considered the high growth rate brought about by
the dotcom boom of 2000 as nothing less than extraordinary. But while
adpsend figures remain bleak this year, publishers should take heed in
the fact that confidence is slowly returning to the sector.
Indeed, many are spot-on in arguing that increases in bookings would
have been posted this year had figures not have been influenced by last
year's dotcom mania.
