Leader: It takes more than a change of teams

Like most large corporations with a long history, San Miguel knows what its advertising should look like. Great looking people having a great time with a chilled Pale Pilsen in hand. Better yet, why settle for great-looking people when you can have a hot and young singer or actor swig your brew and throw in a testimonial or two to really cut through the clutter of ubiquitous celebrity-backed F&B campaigns that pop up on the TV.