LEADER: HK i-Mail needed more time to grow

<p>Hong Kong i-Mail's new owners may have been a little too quick in </p><p>their decision to relaunch the daily, which had its last repositioning </p><p>just over a year ago when it replaced the Hong Kong Standard. While </p><p>there is no hard proof to show whether i-Mail had made inroads in the </p><p>English-speaking market, warm comments about the tabloid's pugnacious </p><p>character from media agencies did bode well for its future. As with all </p><p>brands, the i-Mail - a name which took some getting used to - needed </p><p>time to grow into its role as the city's alternative daily read and </p><p>effectively compete against a rival which has almost a century's </p><p>presence in Hong Kong. </p><p><BR><BR> </p>