Uncertainties over the near term direction of the regional and
global economy have certainly dampened adspend growth, highlighted by
the beating major regional titles appear to have taken in January.
Interestingly, media owners are now saying that their prospects have
brightened and that gloomy predictions of just a few months ago are
giving way to cautious optimism.
No-one can say at this stage if last year's bull run will be
repeated.
But which ever way you look at it, cautious optimism is a pretty decent
improvement over the bleak outlook that prevailed just a few months
ago.
That's a healthy sign - that we're not talking the business any further
down.
