Which makes CSL’s decision to reappoint Leo Burnett rather surprising.
To see an agency vindicated in this manner remains a rarity in the industry, which itself speaks volumes about the short-termism that now runs rampant. Burnett should be applauded for standing on principle; CSL for swallowing its pride. Together, they have proved that resignations need not be meaningless gestures.
To see an agency vindicated in this manner remains a rarity in the industry, which itself speaks volumes about the short-termism that now runs rampant. Burnett should be applauded for standing on principle; CSL for swallowing its pride. Together, they have proved that resignations need not be meaningless gestures.
