LEADER: Audit, a resolution worth keeping

<p>New Year resolutions are usually made to be broken, but here's one </p><p>that should be made and worked at: media audits. </p><p><BR><BR> </p><p>Let's stop complaining about rough times - in any case they're far </p><p>tougher in the West - and start the year right with figures to prove why </p><p>a title or a TV station is a good advertising buy. Here's where media </p><p>agencies should exercise their clout and help media owners see the </p><p>light. Buy only from those publishers or stations with updated </p><p>circulation figures to prove their case. Doing so will send the clearest </p><p>message to the majority of Asia's media vendors. Doing otherwise would </p><p>be a great disservice for your clients. </p><p><BR><BR> </p>