LEADER: A case of excess repositionings

<p>The demise of XS-Media and Alive boast a number of uncanny </p><p>similarities. </p><p><BR><BR> </p><p>Both operations had great ideas and visions behind them and they had </p><p>some of the most experienced staff the Asia-Pacific industry had to </p><p>offer. </p><p><BR><BR> </p><p>But changes in their positionings several times in the course of their </p><p>brief lives only confused the market, still grappling with what they had </p><p>to offer in the first place. Were they content sites or were they online </p><p>sales sites? Needless to say, the changes were to have a detrimental </p><p>impact. </p><p><BR><BR> </p><p>The lesson is simple: do the homework on the business model and its </p><p>place in the market well before starting out and then build on it. </p><p><BR><BR> </p>