Le Meridien invests in TV splash

Le Meridien Hotels & Resorts has followed in the footsteps of rival Shangri-La's television splash last year with two TV commercials - one for the region and the second for China - to bolster awareness of the brand. "The creative concept of the commercials reflects the elegant European essence of the brand, and embraces local touches," said Michael Sagild, Le Méridien's regional managing director, Asia-Pacific.