Lazarus downplays consumer generated advertising
SHANGHAI - Ogilvy & Mather global chairman and CEO Shelly Lazarus has dismissed the notion that consumer generated advertising will increase in the future, also casting doubt on the effectiveness of interactive brand websites, on a visit to Shanghai.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features