Lawler shifts to Shanghai in Text100 regional revamp

SYDNEY - Text100 has signaled a shift in its regional strategy, relocating regional chief Ava Lawler to Shanghai from Sydney, and implementing a sub-regional structure across Asia-Pacific.

The development sees SVP Rowan Benecke take on responsibility for North Asia, while Anne Costello is promoted to a corresponding Southeast Asia role.

Both report to Lawler, who will retain her regional client director role in Shanghai, and continues to focus on India, China and Australasia.