According to automaker, the campaign aims to showcase the vehicle’s German technology and as well as highlight its custom designed that was created for the Asian market. Together, the commercial exhibits the car an irresistible attraction that everyone wants to get their hands on.
Credits:
Project Handprints
Client Shanghai Volkswagen
Creative agency DDB Shanghai
Chief creative officer Michael Dee
Creative directors Barry Low, Shih Yen
Art director Kevin Jiang
Copywriter Emma Huang
Agency producer Eric Wong
Production house Possible Film
Exposure Television, print, online, outdoor
