Lavenus blitzes Hong Kong

<p>Lavenus, the hot Japanese haircare brand from Tokyo, recently </p><p>splashed out on a double-digit, multi-million dollar integrated </p><p>promotional campaign, created by Dentsu Inc Hong Kong. </p><p><BR><BR> </p><p>The totally integrated campaign includes heavy exposure in TV and </p><p>magazines, MTR 12-sheet, wall and pillar posters, outdoor billboard, bus </p><p>panels and an outdoor video wall. </p><p><BR><BR> </p><p>"We're aiming for a younger, more aware, more plugged in audience," said </p><p>Mr David Chow, ECD, "so we've taken this campaign full-out and created </p><p>an interactive website, even a quarterly newsletter." </p><p><BR><BR> </p><p>The entire exercise has "... added significantly to our sales figures </p><p>and really established Lavenus as the new, young and must-have haircare </p><p>brand," said Mr Shunichi Kato, manager, marketing department, Kao Hong </p><p>Kong. </p><p><BR><BR> </p><p>Everything, from TV to print to website, was produced by Dentsu Hong </p><p>Kong. </p><p><BR><BR> </p><p>The Dentsu team responsible includes David Chow, ECD; Simon Leung, </p><p>associate creative director; Samson Lau, senior art director; Jacqueline </p><p>Chong, art director; Rebecca Lee, copywriter; Carl Cheung, associate art </p><p>director; Jack Lau, Web designer; Elisa Leung, TV producer and Alex </p><p>Chung, print production manager. </p><p><BR><BR> </p>

by | 02/02/2001