“Postcard is a popular and attractive advertising medium in Europe and now in Asia because of the low cost per contact, and great creative ideas. Also the pick up rate is fast,” said Stefan Pertz, MD of Launchpad added, “ZoCard’s distribution networks are the frequent touch points of white collar workers and those with high disposable income. Clients can request which particular market segment they want to target.”
The ZoCard racks are placed in Singapore’s central business districts (CBD), popular eating and drinking venues areas, cultural and educational institutions, fitness centres and media and design companies.