Laserfiche appoints Waggener Edstrom to PR duties in Hong Kong

HONG KONG - Laserfiche International has chosen Waggener Edstrom (WE) as its PR agency-of-record to raise its brand reputation in Hong Kong's financial sector.

Laserfiche
Laserfiche, a well-known enterprise content management (ECM) solutions provider in the health, finance and government sector in the US, entered the APAC region late last year by opening its international headquarters in Hong Kong, and a China office in Shanghai.

The client called a pitch in Hong Kong during May involving undisclosed agencies.

“We’ve seen the outstanding work Waggener Edstrom Worldwide has done for technology clients in the APAC market,” said Phyllis Ling Chen, managing director at Laserfiche. “I look forward to seeing how they communicate our commitment of bringing Hong Kong businesses total flexibility and control of their information management needs.”

While it remains one of the world’s top global ECM providers (serving more than 28,000 organisations), it is looking toward increased recognition in the APAC region as the leader in ECM.

WE's client portfolio includes the likes of Microsoft, Jebsen, Toshiba, T Mobile, HTC and Fujitsu Asia, which the agency won earlier this year.
Source: Campaign China