Haier spokesperson Han Xiao Hua told Media that Rinaldi was leaving the company for “personal reasons”.
“It is a pity he is leaving,” said Han. “He will still contribute to the company on a consultancy basis.”
“It is a pity he is leaving,” said Han. “He will still contribute to the company on a consultancy basis.”
“I resigned, and it’s for personal reasons. It’s a situation that was affecting me personally. I will remain a consultant for the company,” said Rinaldi.
Since joining Haier, Rinaldi had been in charge of the company’s Olympic marketing campaign, for which he recently hired a range of agency partners, including DDB, Initiative and Burson-Marsteller. With the Olympics less than five months away, the fate of these relationships remains unclear.