Landmark seeks to calibrate shoppers to 4-in-1 luxury retail proposition

HONG KONG - Eleven agencies—namely 3 Screens, Carat, DraftFCB, FleishmanHillard, iProspect, Isobar, Omnicom Media Group, Pentagram, PHD, Tribal and SCMP Marketing Solutions—all had a hand in a new number-focused branding campaign for Hong Kong's Landmark shopping centres.

by Jenny Chan 陳詠欣