Kyme returns to industry as Eight creative partner

Chris Kyme has been appointed as creative partner at branding and publishing house Eight Partnership, after taking a year out from the industry.

Kyme had been working with the agency on a consultancy basis for the six months before his position was made permanent, but has now been charged with the clear full-time brief of reshaping the agency's creative offering for both Hong Kong and China as Eight grows its presence there. Kyme's previous position was executive creative director/managing part- ner at Bang Hong Kong, which he co-founded in February 2004. "After a year away from the industry, I felt it was time for a challenge, which is what this job will definitely be," he said. Mike Wong also joined Eight in March this year, as managing partner tasked with setting up the Greater China-focused group's first office in mainland China.