Kyme quits FCB to start own agency

<p>SINGAPORE: FCB will be promoting Rob Sherlock from executive </p><p>creative director of its Auckland office to regional creative director </p><p>based in Singapore replacing Chris Kyme who is returning to Hong Kong in </p><p>February 2002. </p><p><BR><BR> </p><p>Kyme, who was recently named "Ad Man of the Year" by the Institute of </p><p>Advertising in Singapore, is leaving to establish his own agency in Hong </p><p>Kong. FCB has offered Kyme support in terms of office space, </p><p>administration and media buying and planning. Kyme said there was demand </p><p>in Hong Kong for another independent agency. He wants his agency to work </p><p>on large accounts and steer clear of becoming a small creative hot-shop. </p><p>"You look at the success of companies like Market Catalyst which was set </p><p>up by Conrad Chiu and Christine Pong from J Walter Thompson. They're </p><p>winning some really big accounts." </p><p><BR><BR> </p><p>Kyme joined FCB's Hong Kong office in 1996 before moving to Singapore a </p><p>year later to help transform newly-acquired agency, Lloyd Martin </p><p>Advertising, into an FCB office. </p><p><BR><BR> </p><p>Ben Barnes, FCB regional chief executive, said Kyme's successor, </p><p>Sherlock, has a strong creative reputation in the FCB network. </p><p><BR><BR> </p><p>The South African born creative was instrumental in helping FCB win the </p><p>New Zealand Dairy Board business and has worked on account pitches in </p><p>Asia. </p><p><BR><BR> </p><p>In addition to his regional role, Sherlock will also be creative </p><p>director of the Singapore office. In Auckland, Murray Watt will be </p><p>promoted from associate creative director to creative director. </p><p><BR><BR> </p>