Kyme quits FCB to start own agency

SINGAPORE: FCB will be promoting Rob Sherlock from executive creative director of its Auckland office to regional creative director based in Singapore replacing Chris Kyme who is returning to Hong Kong in February 2002. Kyme, who was recently named "Ad Man of the Year" by the Institute of Advertising in Singapore, is leaving to establish his own agency in Hong Kong. FCB has offered Kyme support in terms of office space, administration and media buying and planning. Kyme said there was demand in Hong Kong for another independent agency. He wants his agency to work on large accounts and steer clear of becoming a small creative hot-shop. "You look at the success of companies like Market Catalyst which was set up by Conrad Chiu and Christine Pong from J Walter Thompson. They're winning some really big accounts." Kyme joined FCB's Hong Kong office in 1996 before moving to Singapore a year later to help transform newly-acquired agency, Lloyd Martin Advertising, into an FCB office. Ben Barnes, FCB regional chief executive, said Kyme's successor, Sherlock, has a strong creative reputation in the FCB network. The South African born creative was instrumental in helping FCB win the New Zealand Dairy Board business and has worked on account pitches in Asia. In addition to his regional role, Sherlock will also be creative director of the Singapore office. In Auckland, Murray Watt will be promoted from associate creative director to creative director.

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