According to a source close to the review, the account covers all markets with the exception of Japan and Korea. It is not known at this stage, which agencies are competing for the business, but it is understood that in-house agency Button Comm will play a liaison role with the appointed external agency upon completion of the process.
Presentations are due for submission next week.
Kumho Tire is a subsidiary of the chaebol Kumho Asiana Group, which also operates Asiana Airlines. It operates three main manufacturing centres across South Korea and China. The company last year announced a deal to supply tyres for the new Ford Focus marque.
