Krungthai steps up sales staff recruitment bid

<p>BANGKOK: Krungthai AXA Insurance is utilising an unusual </p><p>advertising space as part of its recruitment drive to hire sales </p><p>staff. </p><p><BR><BR> </p><p>Although the recruitment campaign has been spread across a range of </p><p>media, including print and radio, it is the banners stuck on steps </p><p>leading to Bangkok's skytrain stations which have drawn the most </p><p>attention. </p><p><BR><BR> </p><p>The ad copy plays on the physical action of people having to walk up the </p><p>stairs - different messages appear on each step. </p><p><BR><BR> </p><p>One set goes: "Bored with the same company? Is getting to the top </p><p>difficult? If you feel tired of the climb, call us and join our sales </p><p>team." </p><p><BR><BR> </p><p>The response rate to the campaign exceeded the expectations of both </p><p>client and agency, Saatchi & Saatchi. Before the launch, the client </p><p>received five to 10 calls a week from job seekers. These days, 20 to 30 </p><p>calls come in each day, weeks after the launch. </p><p><BR><BR> </p>