Krungthai steps up sales staff recruitment bid

BANGKOK: Krungthai AXA Insurance is utilising an unusual advertising space as part of its recruitment drive to hire sales staff. Although the recruitment campaign has been spread across a range of media, including print and radio, it is the banners stuck on steps leading to Bangkok's skytrain stations which have drawn the most attention. The ad copy plays on the physical action of people having to walk up the stairs - different messages appear on each step. One set goes: "Bored with the same company? Is getting to the top difficult? If you feel tired of the climb, call us and join our sales team." The response rate to the campaign exceeded the expectations of both client and agency, Saatchi & Saatchi. Before the launch, the client received five to 10 calls a week from job seekers. These days, 20 to 30 calls come in each day, weeks after the launch.

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