In a new approach for the bank, the TVC uses state-of-the-art computer graphics to display in stark relief the opposing possibilities that life presents, backed up by an impressive soundtrack collaborated on by two of Thailand’s hottest stars, songwriter Boyd Kosiyapong and singer, Nop Pornchamni.
Besides the TVC, the campaign includes radio, billboard and POP executions and will run until mid-July.
Credits:
Project Bright Side of Life
Client Krung Thai Bank
Creative agency Euro RSCG Bangkok
Creative group head Nawarat Teeraprasert, Taya Sutthinun
Chief creative officer Chukiat Jareonsuk
Copywriters Taksina Singsawat, Setthar Kheowngamdee
Art director Pirapat Limsawasdiphol
Song writer Boyd Kosiyapong
Media agency Initiatives
Production company Tong Ta Film
Director of photography K.Chou Kanawuttikarn
Exposure Television, radio, outdoor, point-of-purchase
