Korean Food Trade Corp capitalises on ‘Korean fever’ with more aggressive marketing

HONG KONG - Reacting to growing fondness for Korean culture and fresh-food products in the city, Korean Agro-Fisheries & Food Trade (AT) has kicked off a marketing push, by Hotdog Workshop and Mindshare, promoting Korean strawberries.

by Benjamin Li

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now