Sarah O'Meara
Jul 27, 2015

Korean beauty brands ensnare Asia

SECTOR STUDY: Novel ingredients and a rapid development cycle have helped put South Korea’s cosmetics industry on the global map, making it a force to reckon with.

Korea’s makeup market is growing faster than the US and UK

Western fashionistas may have been applying innovative Korean skincare products for years, but Asian consumers have come a little later to the party. According to research company Nielsen, six out of 10 consumers in China, Hong Kong, Taiwan and Singapore only discovered’ Korean beauty brands in the past two years. 

South Korea is one of the world’s fastest-growing beauty and personal care markets, posting year-on-year growth of 5.8 per cent, compared to just 2.1...

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