Korea wins pave way for Publicis' second placing
<p>CREATIVE </p><p>While McCann-Erickson remains in the lead, Publicis by virtue of two big Korea wins made strong ground. BBDO also jumped on the back of Tiger Beer Singapore and sharing Maybank Malaysia with Grey Global Group. </p><p>MEDIA </p><p>After spending 2003 "underwater", ZenithOptimedia stays dominant on the back of Nokia Indonesia, Chevrolet China and retaining Procter & Gamble Malaysia. The big mover this month is OMD with the retention of DTAC Thailand in a three-way pitch. </p><p>ANALYSIS </p><p>Both Universal McCann's and DDB's figures were adjusted this month. Universal retains all of Tops Thailand (apart from outdoor work done by Starcom). Digi Malaysia appointed Lowe to a new project for which Naga DDB was not the incumbent. </p>
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