The agency took the business following a final round of presentations that pitted the Publicis Groupe agency against TBWA.
Mirae, which manages a total of four trillion won (US$4.2 billion) in its equity-linked funds portfolio, has planned its India launch for the second half of 2007, after receiving approval from the relevant regulatory authorities. The China plans are believed to be at a more nascent stage. It is believed that Starcom has been retained for planning and buying.
