Cass, ranked third in Korea’s marketplace behind Hite and OB Lager, is part of the OB group that is owned by InBev.
Korea beer brand Cass reviews $8m account
SEOUL - Korean beer brand Cass is reviewing its US$8 million creative advertising business, pitting incumbent Welcomm Publicis against a line-up that is believed to include TBWA Korea, Cheil Communications and McCann Erickson.
