Korea Adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

 








 Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1= (-) Show Cheil Worldwide/Cheil Worldwide 64%
1= (-) SK International Phone 00700 SK M&C/SK M&C 64%
3 (6) Hi Mart Will Communication/Will Communication 63%
4 (2) Insadoll Komaco/Komaco 62%
5 (5) Kumon Study Daehong Communications/Daehong Communications 57%
6= (1) SK Telecom TBWA/SK M&C 55%
6= (12) Korean Air HS Ad/HS Ad 55%
8 (-) Seoul Milk MBC Ad/MBC Ad 52%
9 (-) Mirae Asset Brand Moove/Diamond Ogilvy 51%
10 (-) Simons Bed Noblesse/Noblesse 50%
11 (11) Woori Investment Securities TBWA/HS Ad 49%
12 (4) Samsung Electronics PR Cheil Worldwide/Cheil Worldwide 48%
13= (-) Hyundai Card TBWA/Innocean Worldwide  47%
13= (-) Hyundai Automobile PR Innocean Worldwide/Innocean Worldwide 47%

 

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