Koo, who will appear in TVCs running in Hong Kong, will also spread the word on Osim's 'full body massage experience' in Singapore, mainland China, Taiwan and Malaysia.
According to a company spokesperson, Koo was selected for his healthy image, charm and superstar status, in a bid to build the Osim brand across the region.
According to a company spokesperson, Koo was selected for his healthy image, charm and superstar status, in a bid to build the Osim brand across the region.
The new Osim TV spot sees Koo partner with model and actress Ankie Beilke, with the popstar demonstrating the various massage functions of the Osim iMedic Pro, which retails for HK$16,800 (US$2,160).
(US$xxxx).
Since its founding in 1980 by Ron Sim, Osim has been one of the market leaders in niche health products. Its core product, massage chairs, has become a must-have luxury item among Asia's newly-affluent, who flock to the stores in droves to 'test drive' the latest model.
Since its founding in 1980 by Ron Sim, Osim has been one of the market leaders in niche health products. Its core product, massage chairs, has become a must-have luxury item among Asia's newly-affluent, who flock to the stores in droves to 'test drive' the latest model.
