The Omnicom agencies saw off competition from four other local agencies to secure the business, with a brief to strengthen the Kompas brand in the digital space.
Taufik H Mihardja, Kompas.com's executive director, said: “The concept presented to us best fits our communication need for this market. We hope that together with BBDO & Proximity Indonesia, Kompas.com‘s objective of becoming the biggest and most comprehensive portal in Indonesia can be achieved."
Taufik H Mihardja, Kompas.com's executive director, said: “The concept presented to us best fits our communication need for this market. We hope that together with BBDO & Proximity Indonesia, Kompas.com‘s objective of becoming the biggest and most comprehensive portal in Indonesia can be achieved."
Kompas.com is the latest incarnation of what was Kompas Online, a portal for news and e-commerce for Kompas Gramedia's flagship newspaper, Kompas Daily.
