Following the acquisition, Komli Media can now reach Asian audiences in the four largest English speaking economies in the western world, including Australia, Canada, United Kingdom and the United States, a total population base of nearly 15 million.
Founded in 2007 in London, Indoor Media has established itself in the UK market as the leader in online ethnic marketing with a focus on South Asians, helping clients including Mercedes-Benz, the UK Government, Vodafone and Western Union to reach out to the UK’s ethnic minority consumers through its proprietary ad network Ad Masala.
The company’s network cover more than 400 websites across verticals like news, business, entertainment and women. It offers an aggregate UK reach of 2.6 million ethnic minority unique users, primarily comprised of South Asians.
"As ethnic audiences continue to grow in size and importance, we believe that it is necessary to create digital solutions targeted to this audience,” said Amar Goel, Komli Media’s founder and CEO.
Earlier this summer, Komli Media also acquired Post Click, Australia's premium website representation firm.
Headquartered in Mumbai, Komli Media also has operations in Melbourne, New Delhi, New York, Palo Alto, Singapore, Sydney and Toronto.
